L I N C O L N
The Morning Shift
A broadcast spot with organic-feeling social content.
FUN FACT: An alligator interrupted our driving shots by stopping in the middle of the road.
Turning the trope of the ‘dealership spot’ into a thing of beauty.
Lincoln asked us to make a dealership spot. So, we decided to create the most beautiful dealership spot known to mankind by partnering with Academy-Award winning cinematographer Wally Pfister.
Now, make it social.
We leaned into the ASMR trend to build out the world of our dealership.
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Jon Pearce - CCO
Stephen Paul Wright - CD
Tim Donahue - Copywriter
Tom Mishra & Marisa Rossi - Producer
Wally Pfister - Director
Reset - Production Company
Mark Potter - Editor
Company3
ARC Creative