L I N C O L N
THE MORNING
SHIFT
TURNING THE ‘DEALERSHIP SPOT’ INTO A THING OF BEAUTY.
Lincoln asked us to make a dealership spot. So, we decided to create the most beautiful and high-end dealership spot even know to man.
Partnering with Academy-Award winning cinematographer Wally Pfister, we created a world revolving around the quiet moments and preparation that happens before Lincoln even opens their doors.
BUT HOW DO YOU MAKE IT RELEVANT ON SOCIAL?
We leaned into the ASMR trend using moments around the dealership as our inspiration.
Collaborators: Jon Pearce (Chief Creative Officer), Stephen Paul Wright (Creative Director), Tim Donahue (Copywriter)