The Road Ahead

Matthew McConaughey gives his son driving (and life) lessons in this relatable web series.

With Levi McConaughey turning 16, we saw a unique opportunity to capture Matthew sharing some fatherly advice ahead of him hitting the road. For the first time, both father and son appeared together in a brand campaign. The series amassed 4.8 million views across Lincoln’s channels, won at the Webby and Shorty Awards, and received media coverage in publications such as People and Ad Age.