The Road Ahead

Matthew McConaughey gives his son driving (and life) lessons in this relatable web series.

With Levi McConaughey turning 16, we saw a unique opportunity to capture Matthew sharing some fatherly advice ahead of him hitting the road, just in time for Father’s Day. For the first time, both father and son appeared together in a brand campaign. The series amassed 4.8 million views across Lincoln’s channels, won at the Webby and Shorty Awards, and received media coverage in publications such as People and Ad Age.