STUDENT WORK

A speculative project for the New York Times developed during my Senior year at Syracuse.

TALK TO THE TIMES

Work developed in 2020.‍


American mistrust in the media is at an all-time high. The New York Times will make the news a two-way conversation with an experiential exhibit that allows the general public to speak to people who have lived through the stories we read everyday, proving the validity of the Times reporting through lived experiences.

AWARDS:
New York Festivals Advertising Awards 2020: Student Shortlist
One Show Young Ones Brief Competition 2020: Merit Award
One Show Young Ones ADC 2020: Merit Award

A young girl in a red jacket and pink shoes standing in front of a woman in blue jeans, at night near a vehicle, with a person in a uniform next to them.

The exhibit features a framed series of photographs from a New York Times articles. Highlights from the articles are placed on the wall next to the photograph. The article highlights are meant to spark controversial conversation about a current event topic.

A person viewing a framed photo exhibit at a museum. The frame contains a photo of a child in a red jacket standing on a street, with an adult in jeans and sneakers. Related text about the border crisis is visible on the gallery wall.

When a viewer says a controversial statement in front of the photo, such as "The New York Times is false, Obama started family separation," the photograph will raise to show a live feed of a person who's witnessed the story. Such as an ex-border control agent who served across both the Obama and Trump administrations. The witness can respond to the viewer by saying "I served across both administrations. Families were never separated under Obama. But I witnessed it happen until Trump, firsthand."

Visitor looking at a portrait of a man displayed in an art gallery.

The viewer and the framed expert will be able to openly discuss the New York Times story.