Brugal 1888

The Edrington Group

For Brugal Rum’s first marketing campaign, they approached us to develop a breakthrough luxury aesthetic for their brand. In response, we created the Brugal Social Club, a pop-up activation along with various content establishing the brand voice and visual world of Brugal. Leaning into high-fashion cues and a member-only club vibe, we created a visual language that stood out in a sea of more traditional rum brands while embracing and elevating their existing brand identity elements.