S O C I A L M E D I A P R O J E C T S
LINCOLN
SOCIAL
A collection of different social media projects and series completed during my time on Lincoln.
Black-Tie Navigator with Serena Williams
For Serena William’s 2023 CFDA Icon Award ceremony, we made sure the guest of honor showed up in style. Crafting a Navigator to match her Thom Browne look, Lincoln created a cultural moment that extending brand recognition into the fashion and lifestyle space.
The stylish arrival appeared in publications outside of the automotive space such as People, DuJour, InStyle, and E! News.
The moment, along with behind the scenes content was shared on both Lincoln and Serena’s Instagram channels.
The Road Ahead with Matthew and Levi McConaughey
To celebrate Father’s Day 2024, we worked with Lincoln brand ambassador Matthew McConaughey to capture his life advice on and off the road for the new driver in his life, his 16-year-old son Levi. The video series was the first time father and son had worked together on camera and gathered over four million views, a Shorty and a Webby win.