LINCOLN SOCIAL
MEDIA

The Road Ahead with Matthew and Levi McConaughey

To celebrate Father’s Day 2024, we worked with Lincoln brand ambassador Matthew McConaughey to capture his life advice on and off the road for the new driver in his life, his 16-year-old son Levi. The video series was the first time father and son had worked together on camera and gathered over four million views and a Webby nomination.

The Black Tie Navigator

Lincoln showed up in style for Serena Williams’ big night as host of the 2023 CFDA Awards by wrapping a Lincoln Navigator to match Serena’s custom Thom Browne outfit. By ‘dressing up,’ Lincoln gathered impressions in places car companies typically don’t, including People magazine, and reinforced our luxury brand status.

A black SUV parked on a city street at night with reflectivity and the city lights reflected on its surface.
A woman in a black sequined gown standing next to a black luxury SUV with an open door, illuminated by artificial lighting at night.

Celebrating 100 Years of Lincoln

I designed a variety of stories and posts to commemorate the 100 year anniversary of the brand.

Then & Now Series Instagram Stories and In-Feed

Computer and two printed cards featuring Lincoln car dashboards and logo, with a black background.
A digital collage celebrating Lincoln's 100 years, featuring a Lincoln logo, sketches of the Lincoln Aviator, and an electric vehicle charging scene with a person plugging in a car.
A collage featuring Lincoln car logos, a vintage car, and a modern Lincoln vehicle with a sepia-tone background, showcasing Lincoln's history and lineup.
A smartphone displaying an Instagram post of a vintage white Lincoln car, alongside two images of modern vehicles and Lincoln logos on a dark background.