LETTING GO

TYPE ECOSYSTEM DESIGN

Inspired by the Miami location of the “Letting Go” video shoot, I worked to develop a fresh, bold art-deco-inspired look to bring a heritage brand top of mind for a millennial audience.

A smartphone displays an Instagram post for Lincoln, showing a woman inside a car, with the caption about travel and a personal getaway. Two printed photos are placed beside the phone, one showing a black Lincoln Navigator SUV parked among palm trees during sunset.
A smartphone displaying an Instagram post about a Lincoln Navigator SUV, with the post featuring a front view of the black vehicle under palm trees at sunset. Next to the phone are three printed photographs showing a woman in a floral dress standing by the car near a beach at sunset, with palm trees and water in the background.
Digital collage of five promotional images for Lincoln Navigator SUVs featuring women in various settings, with bold colorful text highlighting different features or themes.
Instagram post and five promotional poster images promoting vehicles and lifestyle themes on a yellow background.
Billboard advertises Lincoln vehicles with images of women and scenic backgrounds, including a woman holding an umbrella near a Lincoln SUV, a woman inside a Lincoln vehicle, and text promoting Lincoln's personal getaway and extravagan
Billboard advertisement for the 2023 Lincoln Personal Getaway with images of the vehicle, a woman in a floral dress, and a tropical background.

AWARD