L I N C O L N C O R S A I R

DREAMS OF
NEON

CELEBRATING LINCOLN’S NEW ELECTRIC VEHICLE WITH SOMEONE WHO KNOWS THE MEANING OF ELECTRIC.

To celebrate the electrification of the new Lincoln Corsair, we collaborated with light installation artist Olivia Steele to showcase how she gets her inspiration.

We used the neon aesthetic and feel of the campaign to inspire our photography and social pieces.

A woman with braids and glasses holding a glass straw near open flames in a dimly lit environment, with brick wall in the background.
Close-up of a person's eyes looking through a red and black slatted structure, with a focused and curious expression.
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Five smartphone screens displaying neon-lit cityscapes, cars, and a woman, highlighting Lincoln Corsair branding.

PRESS

Logo of Ads of the World with a globe icon and text 'Ads of the World BY CLOS'
Graphic design featuring a large letter B inside a rectangle with black and white geometric shapes.

Collaborators: Jon Pearce (Chief Creative Officer), Luke Partridge (Group Creative Director), Jackie Ling (Copywriter)