L I N C O L N
The Lincoln Feeling
A broadcast and social campaign creating a new story structure for all Sales Event spots.
FUN FACT: The sous-chef is named after my childhood dog, Annie.
Branding a feeling….
We were tasked with developing a new campaign platform to redefine how Lincoln shows up for Sales Event in every season. Instead of focusing on the event itself, we focused on something innately human….the feeling a drive gives you.
Turning every creative’s least favorite part of the process into a positive.
The hallmark of every Sales Event is the 20 second cut for broadcast. We leaned on flutter cuts and non-linear story telling to get our plot across in less time. brand to l
Using an impressionistic editing style, we turned our spot into social content that made users feel like they were behind the wheel.
Social that’s artful.
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Jon Pearce - CCO
Stephen Paul Wright - Creative Director
Emily Babcock - Art Director
Shareen Stanfa - Copywriter
Adrijan Assoufi - Director
Production Company - division7
Trim Editorial - Mark Potter
Rare Medium
ARC Creative