L I N C O L N
The Lincoln Feeling
A new story structure for all Sales Event spots.
Branding a feeling…
We were tasked with developing a new campaign platform to redefine how Lincoln shows up for Sales Event in every season. Instead of focusing on the event itself, we focused on something innately human…the feeling a drive gives you.
FUN FACT: The sous-chef is named after my childhood dog, Annie.
Using an impressionistic editing style, we created social content that made users feel like they were behind the wheel.
Social that’s artful.
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Jon Pearce - CCO
Stephen Paul Wright - Creative Director
Emily Babcock - Art Director
Shareen Stanfa - Copywriter
Adrijan Assoufi - Director
Production Company - division7
Trim Editorial - Mark Potter
Rare Medium
ARC Creative