L I N C O L N
Spring Fever
A broadcast spot about the transformative power of Lincoln.
Florals for Spring?
Actually, groundbreaking.
Lincoln wanted to show that their interiors are transformative, just in time for Spring, so we created a visceral, season-specific visual metaphor.
FUN FACT: Taylor Swift wore this exact same dress to dinner with Gigi Hadid a week before the spot aired. I freaked out.
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Jon Pearce - CCO
Stephen Paul Wright - Creative Director
Howard Collinge - Creative Director
Emily Babcock - Art Director
Reynald Gresset - Director
Caviar - Production Company
Cosmo Street Editorial
Mark Potter - Editor
Rare Medium