L I N C O L N
Spring Fever
A broadcast spot about the transformative power of Lincoln.
FUN FACT: Taylor Swift wore this exact same dress to dinner with Gigi Hadid a week before the spot aired. I freaked out.
Florals for Spring? Groundbreaking.
When they grow to life to show the power of a transformative drive, they actually can be. For Lincoln's first spring commercial in five years, we celebrated by creating a larger-than-life visual metaphor to bring a new edge to the brand.
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Jon Pearce - CCO
Stephen Paul Wright - Creative Director
Howard Collinge - Creative Director
Reynald Gresset - Director
Caviar - Production Company
Cosmo Street Editorial
Mark Potter - Editor
Rare Medium