Twist it Up

Twizzlers | Student Work

We set out to show American’s that Twizzlers are the “twisted candy” by remixing cultural classics with a modern twist.

Spotify

Twizzlers and Spotify will come together to create the Twist it Up Playlist. The playlist will include classic songs reimagined by an artist of the opposite style. For example, The Beatles hit song “Hey Jude” redone by A$AP Rock or The Beach Boys classic “Good Vibrations” redone by John Legend.

Smartphone displaying a music app with album cover of a woman and the title 'Twist it Up.' The song 'Good Vibrations' by John Legend is playing, with playback controls visible.

Playlist on a music streaming app featuring the album 'Twist it Up' by Twizzlers with a cover photo of a woman with short hair and a serious expression. The playlist includes songs like 'Hey Jude' by The Beatles, 'Good Vibrations' by The Beach Boys, and 'Dancing Queen' by ABBA.

We’ll also launch a “twist” button on Spotify Sessions playlists. Users can press the button, select two songs from the playlist and Spotify will use AI to “twist” them together and create a mashup.

Outdoor & Print

Twizzlers will add a modern technology twist to famous paintings.

Product

Twizzlers will create new twisted flavors, combining a classic favorite with one of their original flavors (like cherry and popcorn).