THE ROAD AHEAD

Driving Lessons with Matthew and Levi McConaughey

With Levi McConaughey turning 16, we saw a unique opportunity to capture Matthew sharing some fatherly advice ahead of him hitting the road. The short digital series concluded on Father’s Day and brought McConaughey back to the front seat of a Lincoln. For the first time, both father and son appeared together in a brand campaign. The series amassed 4.8 million views across Lincoln’s channels, won at the Webby and Shorty Awards, and received media coverage in publications such as People and Ad Age.