L I N C O L N
For Lincoln's first spring commercial in five years, we embraced the idea that a drive can be transformative.
Set to a high-energy rock track that contrasted with our visuals, we gave this 100-year-old car brand a fresh edge and a new style of art direction.
PRESS
Collaborators: Jon Pearce (Chief Creative Officer), Stephen Paul Wright (Creative Director), Howard Collinge (Creative Director)