Reimagining Lincoln’s definition of American Luxury in its home city: Detroit, MI.

Staging the shoot at the iconic Michigan Theater, the site of Henry Ford’s first garage, we merged a vintage Americana aesthetic with a fresh streetwear feel.

Urban Luxury

A person walking past a large display featuring images of Lincoln vehicles and the Lincoln logo, with the text "Aviator," "Lincoln," "Urban Luxury," and "2024".
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Collage of images promoting a Lincoln Aviator vehicle, featuring a woman posing next to a white Lincoln Aviator inside an ornate building with a decorative ceiling, and close-up shots of the car's headlight and front wheel.
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Letting Go