Morning Shift
Lincoln
For the Summer 2025 Lincoln Sales Event commercial, we collaborated with Oscar-winning cinematographer Wally Pfister to create a piece that highlights the love, care, and preparation involved in starting a day at any Lincoln dealership
We introduced a new approach for Sales Event social media pieces, finding digitally native ways to have our content enter the cultural conversation.
Collaborators: Jon Pearce (CCO), Stephen Paul Wright (Creative Director), Tom Donahue (Senior Copywriter), Wally Pfister (Director), Reset Content, Mark Potter (Editor)