Lincoln Social Media
The Road Ahead with Matthew and Levi McConaughey
To celebrate Father’s Day 2024, we worked with Lincoln brand ambassador Matthew McConaughey to capture his life advice on and off the road for the new driver in his life, his 16-year-old son Levi. The video series was the first time father and son had worked together on camera and gathered over four million views and a Webby nomination.
The Black Tie Navigator
Lincoln showed up in style for Serena Williams’ big night as host of the 2023 CFDA Awards by wrapping a Lincoln Navigator to match Serena’s custom Thom Browne outfit. By ‘dressing up,’ Lincoln gathered impressions in places car companies typically don’t, including People magazine, and reinforced our luxury brand status.
Celebrating 100 Years of Lincoln
I designed a variety of stories and posts to commemorate the 100 year anniversary of the brand.
Then & Now Series Instagram Stories and In-Feed
