S O C I A L M E D I A P R O J E C T S
BLACK-TIE
NAVIGATOR
A social collaboration with Lincoln ambassador Serena Williams.
For Serena William’s 2023 CFDA Icon Award ceremony, we made sure the guest of honor showed up in style. Crafting a Navigator to match her Thom Browne look, Lincoln created a cultural moment that extending brand recognition into the fashion and lifestyle space.
The stylish arrival appeared in publications outside of the automotive space such as People, DuJour, InStyle, and E! News.
The moment, along with behind the scenes content was shared on both Lincoln and Serena’s Instagram channels.